Smarter Marketing


To define your customers, find them and move, influence and inspire them to take action, you need a marketing team whose brains aren’t stuck using the same ole' neural pathways. Let AXON2 grow and protect your organization. We'll dig into who they are, what they need, how they can be inspired and where they can be reached. And, then open up the opportunities you’ve been dreaming about.


Research

To help you understand your potential customer and define your marketing opportunities, AXON2 conducts competitive, customer and market research.

Whether to confirm assumptions before investing in a new market, launching a new service or making changes to your customers' experience, AXON2 will put more certainty into decision-making.

  • Qualitative Research
  • Quantitative Research
  • Brand Perception Research

Planning

To add depth to your marketing program, we develop long-term or campaign-level marketing plans that can be executed by your internal team, by us or by other external sources.

Our professional, outside viewpoint can often see new options to consider when looking at how to grow your customer base.

  • Market Expansion Plans
  • New Product/Service Plans
  • Merger & Acquisition Transition Plans
  • Brand Enhancement Plans

Lead generation

To zoom in on your target clients, we look into your customer engagement cycle and find fresh opportunities to create a pipeline of leads.

This includes a variety of lead-generation services when your day-to- day workload keeps you too busy to keep your new business pipeline fresh.

  • Municipal CIP Research & Monitoring
  • Public Meeting Monitoring
  • Personal Business Development

Campaign execution

For your marketing and strategic communications campaigns to go beyond a plan and into action, we make it happen with digital, traditional or grassroots campaigns that pay off.

  • Websites
  • Digital Advertising
  • Direct Mail
  • Video/Photography
  • Social Media